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Friday, April 24, 2009

Any Ideas? Lets Talk About It!


An idea is less about thought; more about action!

So you think you’re ready to tackle your own business? You seem to have everything under control and on par, but what’s your business idea? Where is your mind-set? Are you thinking on your customer’s expectations? What are about your demographics? Sometimes you may find that you are your own biggest fan. Now that may not be so bad, as long as you aren’t your only fan!

Now that you’re ready, what is your next step? Most new comers have problems with that next phase as well so don’t be discouraged. I want to take a minute to give you a few tips on how to create wonderful business ideas that will assist in getting you off the ground and running.

Get Feedback: One of the steps taken when you visit us at The Corporate Company, Inc. is we get to serve as your feedback! Your ideas need objectivity and our strategy experts ask all the right questions; the pros and the cons with hopes of spurring the right patterns of thought that specifically affect your customer as well as your operation.

This is your business! You can’t staff this out and you can’t delegate your dreams to the next flunky or staffer. This is your baby, your vision and your idea. Own up to it and own it. Do all that you can, learn all that can, be everywhere you can to best understand your market as well as your client. What you have is a seed, but now it’s time to bring that seed to the point of germination and growth. The more you learn, the easier it will be to identify your successes as well as impending doom. There are gaps in the industry you are looking to service. So open yourself up to all that’s out there and you just might find that the idea you began with has evolved into an even better idea.

Change Your Mind: Alter the way you think about your business and your industry. For a moment, stop being the seller and become the buyer. How do you feel about what it is you see as the buyer? Turn the tables on yourself, but only if you’re going to be honest. With this new view of things, look for the service opportunities that you, the customer, would stand to receive from this service or product. Be positive in your diligence and efforts so that you may be best able to create excellent opportunities for thinking on great ideas for success.

Become the contractor and the architect for your business plans and dreams. Build toward that ultimate success one productive step at a time. When there is a string of successes, however small, celebrate them. Make them your new pattern to used repetitively. Every idea should contain a small piece of you and the passion you exude for your business. With every new layer, build it just as you did when you laid the initial foundation. Don’t look at the next layer of success as a new layer, but yet just another foundation.

A great idea is DOA when you don’t know what your corporate limitations are. It never becomes anything more than a great idea that never carried out. Don’t over promise your idea. If your product is a book, don’t say something is in the book that you know clearly is not just to sell the book. Know your plan and plan what you know. Don’t re-invent the wheel, but instead design newer ways for the tire to perform uniquely.

Plan out your idea and do your research: With what you discover, implement your ideas more smoothly and smartly. Just as it in Real Estate, location-location-location; so it is in business, plan-plan-plan! For those familiar with Six Sigma Business Planning, “checking the checker” is a poorly advised concept. However, as a small business owner, have a plan for the good plan that might quickly become a poor plan.

You’ve got great ideas and big plans; The Corporate Company wants to help you direct those ideas in the right direction. Take one step each day in the direction you want your business to go…your time is now. Let’s go!

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